1898 
In Berlin, Hans Schwarzkopf opens a small drugstore.

1955 
Schwarzkopf develops ‘Taft’, the ’liquid hairnet’, the first hairspray to hit the European market.

1967 
Taft introduces the first styling product in a gel form to the market.

1971 
Taft becomes known as 3 Wetter Taft (3 Weather Taft).

1987 
Schwarzkopf leads the way by becoming the first major manufacturer to produce CFC free hairsprays.

1999 
Setting the trend: the new XPRESS range is launched.

2000 
Taft goes Europe: Schwarzkopf‘s famous styling brand is launched in France, Italy and Belgium.

2003 
Successfully targeting men, Taft enters the male styling segment with its new Power line.

2004 
Taft XPRESS is re-launched as Taft Looks, the trend styling line of 3 Wetter Taft. Now you can get a cool individual look that lasts in all conditions!

2006 
Major Re-launch of all lines in all countries. Taft integrates the new Senso Touch Effect in all products.

2007
Heidi Klum becomes new ambassador for Taft. She presents the new Volume Push-Up Line.